Kayalar Kimya launched Genc brand soon after its incorporation in 1976. The brand is one of the world’s most preferred paints and varnishes in furniture production sector while also being the leader of Turkish market. Over 3000 High-Tech Genc branded products for both commercial and consumer use, can be applied on any wooden surface. While GENC is following the worldwide trends in wood coatings and the demands of furniture industry, the company has established Turkey's first technical support, application and training centre for wood coating systems. With its experts, the technical support and application centre, available at the company headquarters, offers simulation to buyers based on customized application parameters and processes.

Research and Development

Kayalar Kimya, one of the top 500 industrial companies of Turkey that fuels national economy through investments, subsidiaries and export volume, creates new assets at R&D laboratories and assures long lasting sustainable growth. R&D Centre having 1700 m2 laboratory area and 35 professional staff, is singlehandedly one of the most important asset that made Kayalar Kimya a leading manufacturer in Europe. The centre launches joint projects with several national, international universities, research institutions and scientific institutions, especially TUBiTAK (Scientific and Technological Research Council of Turkey) and the centre is capable of producing customized products that will specifically meet customer demands since it is able to produce over 100 types of resin, and this capability distinguishes the company from other players in the sector.